Kenmore Design Guides

Three things: a trading platform (MT5, cTrader, Match Trader, or Trade Locker), a CRM to manage your traders and challenges, and at least one payment method so people can buy challenges.

The CRM handles everything on the operations side: challenge configuration, trader portals, automated rule enforcement, certificates, affiliates, risk monitoring, and reporting. You bring the trading platform license and a payment provider. We plug them together.

Most firms are live within two weeks of signing.

Two weeks from the day you hand over your materials: website domain, Cloudflare credentials, trading platform API access, and payment provider credentials. If your team is responsive and everything is ready, it can be compressed to one week.

Billing does not start until your system is operational and you can accept traders. You will not pay for idle setup time.

At minimum: a support person to handle trader inquiries, an accountant to manage payments and withdrawals, and an operations manager to create challenges, review analytics, and oversee daily performance.

Designate one person as your internal project manager and single point of contact with Kenmore. This avoids conflicting requests from different team members reaching the development team.

Either works. The contract is structured as a software purchase agreement for CRM services. No KYC process is required between you and Kenmore.

When one provider bundles your trading platform, payment system, and CRM, the credentials and licenses stay in their name. You have no legal ownership of the infrastructure your business runs on. If the relationship sours, you could lose everything.

They also typically charge a percentage of every sale, so your costs scale with revenue. And quality tends to be mediocre across the board because no single company excels at everything.

By choosing independent vendors for each component and unifying them under a standalone CRM, you keep full control. You can switch or add providers at any time without rebuilding from scratch.

Yes. We walk you through a guided demo first, then provide credentials so your team can explore the system independently. The demo does not include a live trading platform, so execution functions will not work, but every CRM feature is fully accessible.

There are roughly ten WordPress-based templates available. Hosting is free if you use the CRM. These templates are designed for speed: they can be live within three days and are built specifically to help you pass MetaQuotes KYC onboarding.

The content is generic and needs to be replaced with your own. For a custom-designed, modern website, we can introduce you to our design partners.

You do. 100%. Kenmore does not claim ownership of anything in your database. Custom features built specifically for you are not shared with other clients. You can access your data directly through database access or via APIs at any time.

If you already have the infrastructure for a prop firm, you have almost everything you need for a brokerage too. It uses the same technology with a different sales pitch.

A strong three-pillar approach: trading academy (builds trust and a customer base), prop firm (funds talented traders), and brokerage (serves traders with their own capital). This way, you capture every type of customer regardless of experience level or financial situation.

The monthly cost is fixed and depends on your system. No setup fee unless deep customizations are required pre-launch.

That includes everything: unlimited traders, unlimited admins, unlimited challenges, competitions, affiliates, risk management, and automated emails. There are no per-trader fees, no per-challenge fees, and no revenue share.

No. The price is fixed and guaranteed by contract. Whether you have 500 traders or 50,000, the fee stays the same. The only edge case: if your database grows past roughly 55 GB (millions of traders), a small dedicated server fee might apply. That is an extreme scenario.

Every client gets five hours of free development work per month. Simple changes like button colors take about 15 minutes. More complex requests get scoped and estimated.

If a customization requires 10 hours you can wait for 10 hours to be acumulates or pay one time per-project fee. You decide what is urgent versus what can wait.

Unlimited challenge types with fully customizable parameters: initial balance, price, duration, minimum trading days, inactivity limits, drawdown types (including trailing drawdown for instant funded accounts), daily loss limits, total loss limits, consistency rules, profit targets, and minimum profitable days.

You can set up one-step, two-step, and instant funded programs. Challenges link sequentially so passing one automatically moves the trader to the next phase.

There is no limit on how many challenge configurations you create, and no extra charge for it.

Yes. Every rule you configure is monitored and enforced by the system. When a trader violates a condition (exceeds a drawdown limit, breaks a consistency rule), the system closes their open trades, disables the account, and sends an email notification. No one needs to sit and watch accounts manually.

When you create a challenge, you specify which challenge comes next. Phase 1 links to Phase 2, Phase 2 links to a funded account, and so on.

When a trader passes Phase 1, they automatically receive credentials for Phase 2. The entire progression runs itself, including email notifications at each stage.

The consistency rule caps the maximum percentage of total profit a trader can earn in a single trading day. This prevents someone from making one big trade, hitting the profit target in one session, and calling it a pass.

The percentage threshold is configurable per challenge. You can turn it on or off for each challenge type.

Everything is configurable per challenge type: withdrawal percentage limit (what share of profits can be taken out), minimum withdrawal amount, minimum balance required to be eligible, how many days before the first withdrawal is allowed, and minimum intervals between consecutive withdrawals.

The system enforces all of these automatically.

Yes. An admin can go to the trader’s profile, find their challenge account, and mark it as won. The system generates and sends the certificate automatically. Useful for promotional giveaways, influencer partnerships, or special arrangements.

Yes. The Express Checkout page or API lets customers purchase challenges directly on your website. You can use build-in page or make your own sign-up and checkout page using the API, with either our payment gateway integration or your own. After purchase, the customer just logs into the portal to start trading.

You create codes with configurable discounts, choose whether they are single-use or reusable, restrict them to new or existing users, set date ranges, and link them to specific challenge types. Auto-apply is available for landing pages. Bulk generation is supported for large campaigns.

Promo codes work well for win-back emails (targeting traders who failed a challenge), affiliate promotions, or competition prizes.

Yes. The competitions module lets you set up events where traders compete against each other within defined rules and timeframes. You configure the parameters, traders enroll through their portal, and the system tracks performance. Prizes can include promo codes for funded accounts, free challenges, or anything else you define.

Competitions are separate from challenges. They are time-bound events with specific winners and prize structures.

Yes. Professional certificates are generated automatically and include a QR code for verification. Traders can share them publicly. They work as both account records and marketing assets.

Yes. The leaderboard shows current participants with stats like how long they have been active, their current stage (demo or funded), and performance metrics.

Yes. The upsale module lets you offer optional paid extras during checkout. For example, a trader can pay an additional fee for a wider daily loss allowance or other modified conditions. You configure what is available, how much it costs, and which challenges it applies to.

Upsales are only available at purchase time, not after.

The system monitors for copy trading between accounts, news trading violations, high-frequency trading (trades placed within five seconds of each other), hedging, and shared login IPs (which could mean someone else is passing a challenge on behalf of the trader), and other parameters including customly requested.

Detection is post-factum, not real-time. The system flags accounts; admins review them and decide what action to take. It is designed with human oversight built in: flagged accounts are not automatically blocked.

Yes. The risk module shows login IP history for each trader, and the activity tab on their profile shows every action, when it happened, and from which IP address. If two different traders share the same IP, that gets flagged. Admin logs also track every internal action with timestamps and IP addresses.

Roughly 200 existing PSP integrations globally. Two are included at no extra cost. You choose from the existing list and we handle the connection.

If you need a provider that is not on the list, we review the API documentation and proceed with the integration. There is no price difference between known and unknown PSPs.

Yes. Bank transfer forms and manual crypto transfer functionality are both included at no extra cost. For manual crypto, the flow is: the trader fills in your wallet address and attaches a confirmation screenshot, an admin reviews it and approves or declines, and the system credits the account.

Many firms start this way and add automated PSP integrations later as they grow.

Often, yes. “Prop firm” is not a recognized legal category for most payment providers, and chargebacks from traders who fail challenges are common. Direct PSP onboarding can be slow and difficult.

Many clients position themselves as education platforms. A practical approach is to work with a payment aggregator who specializes in getting prop firms through PSP KYC. We can recommend partners based on your region.

No. Kenmore adds nothing on top of transactions. The PSPs themselves have their own processing fees, but Kenmore takes zero commission. The payment system is contracted in your name with your own API credentials. When a customer pays, the money goes directly to your account.

Yes. Geographic PSP routing is built in. You configure which payment providers appear based on the trader’s country or region. You can also set daily processing limits per PSP, so if one provider is about to cross a volume threshold that would raise your fees, the system automatically stops showing it for the rest of the day and redirects to an alternative.

Any registered user can submit a request to become an affiliate. Once approved, they receive a referral URL. When someone follows that link, registers, and purchases a challenge, the affiliate earns a commission based on the percentage you set.

Affiliates can track their registrations and commissions through their dashboard, including which referrals have converted to purchases. The system supports multi-level affiliate structures.

MT4, MT5, cTrader, Match Trader, Trade Locker, and DXTrade. Multiple platforms can be connected simultaneously, so you can offer different platforms to different trader segments from a single CRM.

The CRM does not provide the trading platform itself. You need your own license or partner arrangement. The CRM connects to your platform via API.

It depends on your budget and marketing strategy. MT5 is the premium option and the most expensive, but it is the easiest to market because most traders prefer it. cTrader is a solid middle ground with good brand recognition. Trade Locker and Match Trader are cheaper, but harder to market because traders are less familiar with them.

Your two biggest expenses will be the trading platform and marketing. Platform choice directly affects how easy it is to attract traders.

Kenmore does not handle MT5 licensing directly, but has partners and consultants who specialize in MetaQuotes onboarding. They guide you through the documentation, permissions, and paperwork, which can be complex since MetaQuotes is strict about who they approve.

Website templates designed to pass MetaQuotes onboarding are also available.

Only if you have liquidity bridge connected to your Trading Platform. Without it, all trading on prop firm challenge accounts is simulated on demo servers. The standard prop firm model generates revenue from challenge sales, not from spreads or commissions on real trades.

Every client gets a dedicated project manager, available Monday to Friday, 9 AM to 5 PM Central European Time, reachable via a live chat app. Typical response time is about five minutes. You can schedule unlimited video calls. There is also a 24/7 emergency phone line.

Kenmore never speaks directly to your end traders. Your support team handles trader-facing questions. If they cannot answer something, they forward it to your Kenmore PM, who provides the answer for you to relay.

Yes. The CRM integrates with both Slack and Telegram for real-time push notifications. When a trader purchases a challenge, submits KYC, requests a withdrawal, or creates a support ticket, a notification fires instantly to your configured channel.

You can set up separate channels for different event types: one for finance (deposits/withdrawals), one for support (tickets), one for sales (new registrations). If a channel is pinging, someone needs to act.

Eight or more pre-built reports covering challenges, payments, transactions, affiliates, and users. The overview dashboard shows win/loss rates, revenue totals, withdrawal requests, a geographic heat map of where your traders are located, and a payment heat map showing daily sales volume.

If you need custom reports, your project manager can arrange them. Direct database access is also available so you can connect your own BI or analytics tools.

Yes. The impersonation feature lets any admin click into a trader’s account and view their portal as if they were that customer. Useful for support: when a trader calls asking how to do something, you can see their screen, walk them through it, or perform actions on their behalf.