Kenmore Design was founded in 2007 — which makes 2026 our 19th year building forex and prop firm infrastructure. We did not meet our first competitor until five years after we were already deploying CRM systems for forex brokers. That head start shaped everything about how we build and how we operate.
My name is Alex, founder and CEO of Kenmore Design. This post covers where the company came from, what we built, and where we are today.
Where the Name Comes From
Kenmore Design started in web design and development with a focus on the financial sector. The name comes from our first creative office in Kenmore Square, Boston, Massachusetts — a location that put us in the middle of a dense concentration of technology entrepreneurs and early-stage companies.
We moved from Kenmore Square to Boston’s Innovation District, where we worked alongside other fintech innovators and early entrants in the forex technology space. That environment — sharing space with people building new things in financial technology — gave the company the startup energy and product-focused culture that has stayed with the team through 19 years of growth.
From Web Design to Forex CRM
The transition from web design to CRM development happened organically. Working with forex brokers on their websites made clear that the operational challenge brokers faced was not the front-end — it was the back-office infrastructure. Client management, trading platform connectivity, IB commission tracking, payment processing, compliance workflows — all of this was being handled manually or through tools that were not built for the forex industry.
We moved fully into Forex CRM and back-office development, building the infrastructure that forex brokers needed rather than adapting generic software to a specialized use case. The design background informed the product — usability and client experience have been design principles in the CRM and Trader’s Room from the beginning, not features added later.
Global Expansion — New York and Malta
As the client base expanded globally, we established a second office in New York and a headquarters in Malta. Malta provides a regulated EU base with direct access to European financial markets. New York puts us in the same timezone as the Americas and within reach of US-based operators and institutional partners. Between the two offices, the team covers the time zones that matter for the regions we serve.
The expansion also grew the partner and integration network — trading platform providers, payment processors, KYC providers, and technology partners across multiple regions. The integrations built during this period — MAM/PAMM, payment and crypto systems, KYC automation, SMS and phone systems — became the connective tissue that allows the CRM to sit at the center of a broker’s full operational stack.
The 2020 Platform Rebuild
In 2020, we made a fundamental change to the platform architecture. Rather than incremental updates, we rebuilt the core to support multi-region, multi-platform, multi-regulatory-environment deployments from a single installation. This is the architecture that powers the white-label and multi-tenant CRM capabilities the platform offers today — multiple brands, multiple trading platform connections, and multiple regulatory configurations running under one admin panel.
The rebuild also enabled the prop firm expansion that followed as the prop trading industry grew. The same infrastructure that handles multi-brand forex brokerage operations handles multi-brand prop firm CRM deployments — challenge management, risk enforcement, payout processing, affiliate tracking, and leaderboards all running on the same platform architecture.
What the Platform Covers Today
In 2026, the Kenmore Design platform covers the full operational stack for forex brokers and prop firm operators — built and maintained by the same development team that has been working on it since 2007:
- Forex CRM with multi-level IB management and automated commission logic
- Prop Firm CRM with challenge management, rule enforcement, and funded account workflows
- Trader’s Room — branded client portal for account management, deposits, withdrawals, and KYC
- Risk management with real-time drawdown monitoring and automated breach detection
- Multi-Level IB and affiliate management with multi-tier tracking and payout automation
- Competitions and leaderboards for trader engagement
- Challenge certificates and promo code system
- MT4 and MT5 integration with live account data synchronisation, plus cTrader, DXtrade, and Match-Trader
- MAM and PAMM support for money manager operations
- Payment gateway integrations supporting multiple PSPs, methods, and regional routing
- Live chat and support ticketing integrated into the client portal
- Web design and development for forex brokers and prop firm web design
- Developer APIs for custom integrations and third-party application development
The platform is independent of trading platform vendors — supporting MT4, MT5, cTrader, DXtrade, and Match-Trader from the same CRM installation. For brokers who want to remain technology-independent and avoid vendor lock-in, this platform-agnostic architecture is one of the most operationally significant features of the system. For more on why this matters, see our article on avoiding vendor lock-in when setting up a prop firm or FX broker.
19 Years — What That Means in Practice
Longevity in a technology business is not just a milestone — it is evidence. It means the platform has been through market cycles, platform generations, regulatory shifts, and industry consolidations. The brokers and prop firms that have been running on Kenmore Design infrastructure for five, ten, or fifteen years have not migrated to competitors, because the platform has kept pace with their growth and with the industry’s evolution.
In 2026, the platform supports more than 1.5 million users across 135 countries. The pricing model has not changed: flat fee, no revenue share, no per-account costs. The development team that built the 2020 architecture is still building the platform today.
For brokers and prop firms evaluating infrastructure providers, the track record is the most reliable signal available. To see the platform in practice, schedule a demo with the team. For operators who want to understand what the full deployment process looks like, the Forex Brokerage Business Plan and Prop Firm Business Plan downloads cover the operational decisions that matter most at launch.
Request a Consultation on Implementing Kenmore Design’s Forex CRM Solutions
Get expert guidance on implementing a proven Forex CRM and Trader’s Room infrastructure trusted by brokers globally. We’ll help you assess which modules, expansions, and integrations fit your business model — whether you’re launching, scaling, or expanding into new regions.
Together, we’ll define a configuration that supports operational efficiency, flexibility, and sustainable growth.
