We’d like to introduce a new feature we developed that we’ll call Regions and how it can help international brokers of all types use the same CRM to power multiple brokerages!
Normally, most systems give you a CRM Broker Admin side and Trader side. However, Regions allow for multiple Trader sides powered by a single CRM Admin side, thereby expanding your reach and adding to your client base while at the same time simplifying and consolidating your operations.
The name ‘Regions’ is a bit awkward and could lead to people misunderstanding how the system actually works.
However, we’re going to break it down for you here – it’s really quite simple!
The fact is, we couldn’t come up with a better name, so if there are any Kenmore Design fanatics out there please get in touch!
Originally this feature was developed for larger brokerages that have two or more brands: one for their regulated entity, another for the unregulated one.
That is my we named it Regions – because of the targeting by brokers.
The funny thing is, as it so happens in the software industry, we originally developed it for large multinational companies who hold multiple financial licenses. However, this feature actually ended up being used more by startups.
You know why that is? – it’s because the functionality provided by the Regions logic fits startup logic even more, due to the fact that startups usually want to sell White Labels or Gray Labels. Or, they simply try running multiple brands at the same time to create visibility of competition.
Here’s a quick example of how it works: Each New Trader Side Region will reside on its
- own domain,
- with its own logo,
- its own email,
- but can be powered by the same name or its own Trading Platform.
So on the Admin side of things the only thing that changes is a new tab on some admin pages.
For example, in the Graphics settings, you have a new tab with logo, email header, footer, etc.
Or in General Info you set company name and domain for each region.
Of course you also get to populate Deposit Bank Options separately for each region.
Groups Settings also have tabs for each of the Regions.
You may want to use the same or different Trading platforms for each region.
Or with no trading platform at all.
We will talk more about a “no platform” setup in another post.
Finally, if the Admin access to Clients needs to be divided based on Regions –
all you need to do is create admin roles with access restricted to chosen Regions.
So yeah, just like this you can have two or more systems on a single setup!
But there is one more thing! I’ve yet to mention our existing expansions, which also work in this scenario.
- The PAMM is easy as well – if needed we just spin up multiple instances of it.
So I think this pretty much covers it, as always feel free to reach out, Our team is ready to answer any questions.
With our help and guidance, you will be able to quickly gain a solid client base and develop an excellent reputation.
Kenmore Design has representation worldwide and we are looking forward to seeing more of you in 2022!
Get started with a demo now!